Advertising • Social media • Branding • Print Design
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Advertising • Social media • Branding • Print Design *
A collection of print and digital designs created for GBC
Toronto Raptors partnership
Problem
The challenge was to design merchandise and social media content that showcased the partnership between the Raptors and George Brown College, generating excitement, strengthening brand visibility, and creating a cohesive visual identity, all within the event’s tight timeline.
Solution
Designed t-shirts and social media banners in line with Raptors and GBC brand guidelines. The minimalist t-shirts feature the Raptors logo on the front and the GBC logo on the back, creating a unified, professional look that boosts school pride and enhances brand visibility.
GBC Food Court Social
Problem
The 2024 Food Court Social, marking the George Brown College Foundation’s 40th anniversary, needed impactful designs to engage 650+ guests and 50 sponsors, celebrate the milestone, and elevate the event’s prestige.
Solution
Created a range of event designs, including posters featuring renowned chefs, printed materials, and a photo backdrop, all tailored to enhance the event’s celebratory tone and provide a memorable experience for attendees.
The Centre for Business
Problem
The Centre for Business needed a distinctive, abstract pin design that would serve as a meaningful and subtle symbol of recognition for key individuals, such as award winners, mentors, graduates, and special guests.
Solution
The final design for the pin features a clean, minimalist look with the Centre for Business green and George Brown College blue integrated in a subtle yet modern way.
Indigenous Mentorship Program
Problem
The existing logo for the Indigenous Mentorship Program lacked alignment with the George Brown College (GBC) brand and had several design inconsistencies. Issues included a weak connection to GBC’s core visual identity, typographic imbalance, and overly stylized elements like the wolves and turtle.
Solution
A revised logo featuring a more cohesive color palette, with GBC’s primary blue incorporated into the design, and refined wolves and turtle elements with minimal, realistic silhouettes. The typography was adjusted for better readability and balance in both lockups. The final design ensures a stronger connection to GBC's brand while maintaining the integrity of the Indigenous Mentorship Program's identity.
Social media graphics
Problem
George Brown College required engaging, visually cohesive social media graphics to enhance its online presence and communicate key messages effectively, while strictly adhering to brand standards.
Solution
A series of branded social media graphics in the College’s colors, combining clarity and modern design to effectively connect with diverse audiences.
Flyers and AODA-compliant versions
Problem
George Brown College needed flyers that effectively communicated key information to diverse audiences while ensuring accessibility and compliance with AODA standards. Additionally, the designs required a refreshed look to align with The City Is Our Classroom campaign
Solution
A collection of flyers, including print examples and AODA-compliant digital versions, that align with George Brown College’s branding and effectively communicate key messages.
